Tuesday, 22 October 2013

Target Audience and Pricing

As the majority of Pop magazines are aimed at young teenage girls, I wanted to take my magazine a little bit away of the conventional target audience.
My plan is to have a target audience of approximately 14 - 21 which widens my target audience and doesn't focus more on the younger generation. Because of this I need to make sure that my magazine looks more mature than a lot of other Pop magazines do, and so I will also have to think about articles that will interest the older age groups too. 
I also want to appeal to both genders rather than just teenage girls, and so my plan is to use a colour scheme which is not gender oriented. These colours will include bright colours such as green, yellow, purple etc.
The price of my magazine won't be too expensive because my target audience includes students which will have a lot more studying equipment and college equipment to buy. Because of this my magazine will be £1.50. This is a reasonable price for a weekly magazine. 
This magazine will have to be weekly because this genre of music within the music industry is constantly changing and if it were monthly a lot of other magazines would get this information out quicker and the magazine would not make a profit.

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