My Chosen Genre

David Hatch and Stephen Millward define pop music as "a body of music which is distinguishable from popular, jazz, and folk musics". Although pop music is often seen as oriented towards the singles charts it is not the sum of all chart music, which has always contained songs from a variety of sources, including classical, jazz,rock, and novelty songs, while pop music as a genre is usually seen as existing and developing separately. And so "pop music" may be used to describe a distinct genre, aimed at a youth market, often characterized as a softer alternative to rock and roll.

The conventions of the pop genre:

• Artists are normally found to be dressed in fashionable, stylish and mainstream outfits and are portrayed as individuals who are generally happy and content with life.
• Their song lyrics are usually based around love, relationships and heartbreak. 
• Often, the artist express unity associated with teens, which is the target audience for this specific genre.
• This genre is usually conveyed through the video dressing and setting.
• Pop magazines are often themed with bold and bright colours which are mostly associated with a positive vibe.

I chose pop music because I know that it is a very popular genre and has a target audience that I have use previously and so have an idea of how to appeal to them.